This leads into that shortfall, nay a lack of engagement between co-op events and going shopping at your local store. Both operate in different silos. I've discussed this issue over the years with active co-operators without coming to any conclusions. Retail is about attracting customers and stocking the shelves for them. Everything else is extra work for staff, and extra reading for the customer who isn't particularly interested. Now Fairtrade Fortnight works quite well. You can display the produce, and have special offers. The effort is reflected in sales. When there is a less tangible issue with no purchases required - then what? How many people know about The Co-op Group's campaign against oil tar sands?
Situated in a suburb of Manchester, England this is a story of a co-op store still with meeting rooms above the shop, and the lane itself. Plus other related or not so related history.
Saturday, June 23, 2012
Co-Operatives Fortnight
This leads into that shortfall, nay a lack of engagement between co-op events and going shopping at your local store. Both operate in different silos. I've discussed this issue over the years with active co-operators without coming to any conclusions. Retail is about attracting customers and stocking the shelves for them. Everything else is extra work for staff, and extra reading for the customer who isn't particularly interested. Now Fairtrade Fortnight works quite well. You can display the produce, and have special offers. The effort is reflected in sales. When there is a less tangible issue with no purchases required - then what? How many people know about The Co-op Group's campaign against oil tar sands?
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You can email : coop AT biffadigital.org with any information that will help in the making of this history.
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