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This leads into that shortfall, nay a lack of engagement between co-op events and going shopping at your local store. Both operate in different silos. I've discussed this issue over the years with active co-operators without coming to any conclusions. Retail is about attracting customers and stocking the shelves for them. Everything else is extra work for staff, and extra reading for the customer who isn't particularly interested. Now Fairtrade Fortnight works quite well. You can display the produce, and have special offers. The effort is reflected in sales. When there is a less tangible issue with no purchases required - then what? How many people know about The Co-op Group's campaign against oil tar sands?
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