Monday, May 21, 2012
Windows to a new world
The Rochdale Equitable Pioneers store on Toad Lane is one of them. That looks like the Central Stores of the Society in the background and I don't think that building exists anymore. Fortunately some had the foresight to save the old store otherwise it would just be a blue plaque on the side of a car park. Another is the E&S CWS Tea Warehouse on the Manchester Ship Canal. It was opposite the Pomona Docks on the Salford side. That has been demolished and the docks too.
Others in the series include the Bradford Co-Op Emporium a wonderful art deco building, the CWS Flour Mill at the Royal Victoria Dock in London, a mobile shop in Penrith, and Co-op Tullygoonigan Creamery in Northern Ireland. It's like a Pevsner guide of 1950's Britain.
Each advert extols the virtues of the CWS production and gives a little bit of history. "The CWS produces in its own 194 factories almost every other commodity needed in the home. Britain's biggest business, it helps more than 10,000,000 Co-op members cut their cost of living."
Well the factories have gone but at least we still have a museum and it re-opens soon.
For some better versions with more detail see the same advertisements in Lilliput magazine from the same time. A couple of good posts on Visual Rants, which gives more information about these drawings.