Dairy of Empire

A display advert speaks the wartime propaganda. It's 1944 and the centenary of the Rochdale Pioneers. The celebrations are played down as the nation is busy with the big conflict, but the CWS shows it is playing its part in the war effort and "in welding together the interests of the British Commonwealth of Nations".

There is the Scottish born, Peter Fraser, the Prime Minister of New Zealand 1940-1949 linking it all together. Note the wheatsheaf emblem of "Labour and Wait" with a spade. I'm intrigued by this spade, it appears during the war, but I'm certain it is not on the original logo, but there is probably more to it than that. Either that or I'm mistaken.

Previous posts :
Foods of Empire including Butter of Empire