Co-Op Fashion

Was very taken with this old advert for the latest spring fashions for 1939. Surprisingly it is in colour rather than the black & white line drawings I've usually discovered. It deserves a reprise.

So what does the advertisement say. It speaks aspirational, you could be in a P.G.Wodehouse novel with your pipe, matching handkerchief in the top pocket and a modern camera. Personally I wouldn't be my choice of a check jacket going with baggy stripped trousers. I'm no fashion expert but that looks like a windowpane check which you don't see much of these days clashing with a chalk stripe trousers.  The lady looks jolly sporty as well. Stood next to the daffodils for the spring connection in a dashing hat and a lovely coat again in a check. It has an interesting four button arrangement.

No doubt if you could afford a new spring outfit you'd have looked pretty spiffy in this. There is a whole area to explore in suits, class and downright snobbery but I will leave that to others.

So did people go down to the shops or the local co-op store in outfits like this? Err..maybe or maybe not? It's just that photographs from this period of people going about their everyday chores look pretty dreary.

However the photo on the left is historian and curator Lucy Worsley dressed up like 1934. If you've seen any of her BBC Tv programmes you'll know she likes getting into character by wearing outfits relating to the age she's presenting. So there is possibly one from the 1930's coming on schedule as this was published this month.

Recommended viewing and better check Lucy Worsley on the web. Enjoyable history not just entertainment but you get facts even a jaded viewer will find riveting.

The next picture is a section of a poster from around 1935 by F.C. Harrison (that's Frederick Clifford, painter and illustrator 1901 - 1984).

He worked freelance, and this is one for the Empire Marketing Board currently on display at Manchester Art Gallery. The lady has bought a pineapple which was a luxury. So back from the shops on a winter's day dressed in a very long scarf, large possibly fleece lined gloves, and the snug hat. Not very colour co-ordinated but maybe that's the illustrator trying to attract our attention.

Further reading : Empire Marketing Board posters on Flickr thanks to Manchester City Galleries.

M&SE Head Office

The photograph is from 1963 and shews the Manchester & Salford Equitable Co-op head office and central stores. The building was then 100 years old and is looking a little worse for wear. The addition of a rendering over the brickwork and stone lintels of the upper storeys is no longer giving it a modern appearance. There used to be a tower above the doorway in the centre of the building and spires at the front corners. Not sure when these were demolished but before the 1950's.

This was the era of slum clearances and Ardwick or is it Chorlton-on-Medlock were the building was situated was part of that inner city renewal. We've had a few more since then and the area never recovered its population or any vibrancy. There is already a vacant lot across the road and thus the photographer can obtain a good long shot.

Photograph courtesy of Manchester Libraries Image Collection, number m19204. Click the picture for a more detailed view. To see how the building looked in 1909 still in its Victorian splendour see an earlier post here.

Saving Stamps

The Co-operative Food reports sales of saving stamps on the increase. I was drawn to the story published in Talking Retail - the hub for grocery retail of 6th March 2013. Like most of print & web media they publish  press releases and this one is by the Co-operative Group.

"The Co-operative Food says sales of saving stamps have soared by a third, following the launch of its new saving stamps trust fund. The retailer said that in the first four weeks following the trust fund launch, the number of saving stamps sold increased by 33%, compared with February 2012."

Basically you buy £1 stamps throughout the year at any of its 2,800 stores across the UK. Saving is a laudable activity and should be encouraged. Far less costly than the misery of debt. Anyone  redeeming a full saving stamps book (with £48 worth of stamps) in store in December will receive an extra £2 bonus, just in time for the big Christmas shop. Which if my arithmetic is correct is a return of 4.1%. Far better than the banks on the high street. Except the pay out is in goods not cash.

Something as simple as saving stamps reminds me of an age maybe 50 plus years ago. But then lots of recent developments in finance outside the tarnished banking sector are redolent of an earlier age. There are now more pawnbrokers, gold buyers, and pay-day loan merchants who charge 4000%. Then there are better and more realistic, newer peer-to-peer lending schemes and the stable credit unions. I expect to see a sign in some shop announcing "join our xmas club today".

Further reading : Saving Nostalgia by Paul Delplanque for the Gazette in Middlesboro. It is a humorous piece with some good photos of divi day and Princess Anne on one shilling national saving stamps (5p was once a lot of money).

Fairtrade at Co-op

It's Fairtrade Fortnight and for another year "The Co-operative" shews its support with 20 per cent off everything that is officially fairly traded. Like the way the co-op has stuck to selling fairtrade, it must be 19 long years now. Whilst the capitalist supermarket chains have blown hot, token gesture, and indifferent over the years, a band wagon to be hitched or ditched in pursuit of sales the co-operatives have added more and more lines.

This year they've added roses for those who take cut flowers home and mung bean sprouts for those who like to do a bit of wok cookery in the kitchen.

A point I've made many times in the past is the difficulty in making the engagement in shopping with the economic and political message. Who is aware of The Co-op Bank and the anti-shale gas campaign? Co-op stores struggle with this engagement. But so does every retail outlet.

It's the art in the bar experience. The owners want you to look at the nice pictures by a local artist they've tacked on the walls. You want a coffee and cake. Some might notice the pictures which makes everyone happy. Job done and success if you ignore the majority who were never aware of their surroundings. Anyway, was hoping to find the 99 Tea Gold, it's a stronger fairtrade brew, but Hardy Lane doesn't stock it. Ah well, you can't always get you want. Settle for a few bottles of the Malbec the fruity wine number from Argentina. It's fairtrade.

Pioneers Display

To promote the newly refurbished Rochdale Pioneers Museum there is a display of photographs with text at the Unicorn Co-Operative Grocery store in Chorlton.

It captures scenes from Toad Lane through the ages. The Pioneers only traded from this store for 23 years but it has become the shrine to the birthplace of co-operation.

You can probably give credit to George Jacob Holyoake for immortalising the Pioneers struggle and achievements with a book in 1857.

Fortunately the Co-operative Union had the foresight back around 1925 to buy the property when it was a pet shop and turn it into a museum.

Since then the story has been the subject of two films, in 1944 and 2012, several books and hundreds of magazine and newspaper articles.

Anyway it is a good display and many of the photographs will be new to a lot of people. A good example of co-operation between co-operatives.

Co-Op Check Tin

So you stumble over some item for sale, puzzled by the object and curiosity wants answers. Said item is a co-operative check tin possibly from the 1920's. It's not made by a co-operative but is made for co-operative shoppers to keep little slips of paper safe. On paying for their purchases customers were given a small paper receipt with the amount spent and their membership number.

I suppose some would keep these safe and calculate if their dividend on purchases had been tallied correctly. I suspect not many could be that bothered and accepted the dividend listed by the co-op head office.

Nostalgic history forums always quote people who can still remember their divi number of the family. It was ingrained into memory at an early age, for ever, and is recited for life.

Metal boxes were given away to promote a company's products. Who doesn't like a bright useful tin to keep safe items and make homes tidy. This one came compliments of Hargreaves Brothers & Co. and maybe dates from the 1920's. It's four sides announced that you must remember to buy the following :- Linoleo Floor Polish, Gipsy Black Lead, Ocean Blue in squares & Bags, and Glosso Metal Polish. An age of coal powered grime and relentless cleaning. Note those brand names they end in the letter "O". As in Brasso, Silvo, Zeppo and so on.

Hargreaves Brothers and Co started as makers of black lead and metal polish in Gipsyville which is in Hull way back in 1868. When this tin was issued the company may have been taken over by Reckitts & Son in 1922. An even older Hull company, founded in 1840 that also made starch and cleaning products.

Whether any of these products were sold alongside the CWS own brand, can't say. You get the impression from co-op histories that only CWS goods were sold but that wasn't the case. Leading brands and own brands did stack side by side in the stores. It's that co-operative magazines and advertising promoted CWS products. Very likely Glosso was available at your local co-op.

M&S Archive

I've done previous posts on Marks & Spencer. The link is tenuous and is based on the premise M&S used to refer to Manchester & Salford and the co-operative society of that name that built the Hardy Lane shop and rooms. There used to many organisations with Manchester & Salford in their title - e.g. Manchester & Salford Trustee Savings Bank. But the city names have fallen out of favour and the term Greater Manchester has become more widely used.

But if you are interested in the history of shopping, retail and food then the Marks & Spencer archive will be of interest. Based in Leeds where trading started on a market stall in 1884. There are pictures, a timeline and themes to explore online. I visited the exhibition when it opened a few years back. It had a cafe serving Marks & Spencer teas and snacks as well. It is a short way out of town in the university district. A day trip to Leeds is well worth a visit. Some good architecture, marvellous Victorian shopping arcades and plenty of places to obtain a decent meal.

Marks & Spencer Archive
Other posts about M&S

http://marksintime.marksandspencer.com/

No longer a wide road

The end of an era for Hardy Lane, a big wide road to nowhere is now reduced to single line traffic running east and west. Mark the date as Sunday 6th January when the first barriers were installed. Now inside those barriers the road is being hacked away for the foundations of the new tram track. If the progress is anything like the development of the tramway extensions in the other parts of Manchester then expect the barriers to be still there in twelve months time.