Wednesday, February 27, 2013
Fairtrade at Co-op
It's Fairtrade Fortnight and for another year "The Co-operative" shews its support with 20 per cent off everything that is officially fairly traded. Like the way the co-op has stuck to selling fairtrade, it must be 19 long years now. Whilst the capitalist supermarket chains have blown hot, token gesture, and indifferent over the years, a band wagon to be hitched or ditched in pursuit of sales the co-operatives have added more and more lines.
This year they've added roses for those who take cut flowers home and mung bean sprouts for those who like to do a bit of wok cookery in the kitchen.
A point I've made many times in the past is the difficulty in making the engagement in shopping with the economic and political message. Who is aware of The Co-op Bank and the anti-shale gas campaign? Co-op stores struggle with this engagement. But so does every retail outlet.
It's the art in the bar experience. The owners want you to look at the nice pictures by a local artist they've tacked on the walls. You want a coffee and cake. Some might notice the pictures which makes everyone happy. Job done and success if you ignore the majority who were never aware of their surroundings. Anyway, was hoping to find the 99 Tea Gold, it's a stronger fairtrade brew, but Hardy Lane doesn't stock it. Ah well, you can't always get you want. Settle for a few bottles of the Malbec the fruity wine number from Argentina. It's fairtrade.