Friday, May 1, 2009
Bit of nostalgia for older people. Now, this shows that something that existed in their millions but can no longer to be found. Ephemera becomes the rarity in your own lifetime. Everytime I've shown this book to people the reaction has been - where did you get that from? Somewhere in my archives there is a book of Green Shield stamps, and an even more obscure blue stamps from some other company.
Dividend Stamps were introduced in 1965. It was an alternative to the traditional methods of paying the 'divi', and as a response to the adoption of trading stamps by other food retailers (Tesco adopted the Green Shield stamps scheme). Some individual societies operated their own stamp schemes but the CWS National scheme was in use from 1969. Don't know when they ceased.
Further reading : Trading Stamps - Wikipedia