The "99 Tea" is one of the remaining own Co-Op brands when once there were once dozens. Personally I usually go for the other remaining blend called "Indian Prince".
But currently in the stores the "99" is on special offer and in what could be called an imaginary retro style package. I say imaginary because the past wasn't like this. A very early "99" is shewn below. Loose tea and with its original name of Prescription Tea No.99.
Original cost in the 1920's was 10 old pence for 4oz net weight, which in modern terms is about 4p for 11gms, and allowing for inflation is around 90p in today's values.
Whether they taste the same is probably something we'll never know unless an old packet is found in an hermetically sealed capsule somewhere. The modern tea is now Fairtrade, something that didn't exist in the age of Empire. Also it was from the Joint CWS & SCWS estates in India and Ceylon and didn't have the stronger East African teas in the mix.
I made an earlier post "Time For Tea" about "99 Tea" about the health connection..... "doctors in assessing vocal fremitus
asked the patient to repeat the phrase 'ninety-nine' whilst placing the
palm of the hand on the patient's chest. They probably still do."
Lots of foods and drinks claimed how easy it was to digest their wonderful product. Digestive problems, real or imaginary appear to have troubled the country from the days of first patent branded foods up until the 1940's. I'll be making a post on digestive biscuits soon to illustrate this point.