Follwing on from yesterday's post Teas of Empire II..... Tea was a joint venture by both wholesale societies. The adverts often used a heralding trumpet figure who wears an outfit just stepped out from an Alice in Wonderland story. Better pictures reveal that he has the wheatsheaf symbol on that quartered costume. I bet the image on the dark quarters is the logo of the Scottish CWS.
There is a certain irony in that there is also an illustration of the Cutty Sark. The famous tea clipper, though she spent more years carrying wool from Australia to Britain, has defied all odds and is preserved, and restored after the fire of 2007. It's at Greenwich in London. In 1930 she was anchored in Falmouth harbour having retired from sailing. However the massive tea warehouse in Salford mentioned in the text has not been preserved....it was demolished some years back. As for the SS Makalla she's gone too.
The SS Makalla, 6,677 tons, was built in Port Glasgow in 1918 and sunk in the Moray Firth by German aircraft in August 1940. She was sailing in convoy. Part of the Anchor Brocklebank Line she made regular trips to India and back to North West England ports loaded with tea. Besides cargoes for the E&CWS she carried tea for the rival and well known Mazawatti Tea Company. I love that name Mazawatti. Pioneers in advertising, they refused to sell tea to multiples and co-op societies and only traded with independent grocers.
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