Sunday, January 29, 2012
Own brand 1970's
The picture is of the 1970's Co-op own brand label. Very likely still manufactured in CWS (Co-operative Wholesale Society) factories before they were closed or sold . For example the biscuit factory in Crumpsall, Manchester opened in 1873 finally shutting its doors in 1986 and it might have produced those cream crackers. There is a cream cracker story coming shortly that quintessential dry buscuit that demands a topping. It was invented in Ireland.....
In 1993 it was updated, and used extensively until 2006. But good fortune was hard to find for the co-operative movement during those years. The march of the multiples went on to grab the market share. It is only now with the "The Co-operative" branding do you feel the decline has been halted.
Black and white photo is from the Bishopsgate Institute in London which holds the London Co-operative Society archives. I hope to visit in a few weeks hence. A day out in Shoreditch just for curiosity. They have published lots of photos from the recent past on Flickr.